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What's your personal brand strategy? Social Media platforms like LinkedIn, Facebook, and Twitter are just tactical “vehicles” through which you can communicate your brand strategy (whether it is your personal brand or your company brand)... Read More

When a business wants to provide a service via their website or web application, they want to ensure that their users experience a good service without compromising on security. This blog discusses building in a focus on security from the start when building a website or application to ensure a quality and secure user experience. Read More

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. But, it’s the online equivalent of HBO – important more because of who uses it and the media’s infatuation with it, rather than the actual size and impact of its audience. Read More

Big brands have a lot going for them – their logo is instantly recognizable, their products and packaging are familiar, and they often have a brand advocate.
But brand advocates don’t just belong in the realm of big business. They can be equally valuable for small business, if not more so. And you don’t have to pay someone to do it for you – your greatest brand asset is you!

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One of the best ways to not have to compete on price is to become a known and trusted brand. A brand that is recognized, is a brand that can be trusted, and your buyers will pay a premium for it. Read More

One of the key ingredients for a happy and successful life is to experience the state of “flow” as frequently as we can.

“Flow” is the mental state in which you become fully immersed in what you are doing with a feeling of energized focus and full involvement. Other terms used to describe this state include: “in the zone”, “in the groove”.

Here are some tips to help you achieve “flow” m Read More

What's the one thing people don't always tell you about marketing? Click now to find out. Hint: it's not about brand, or message, or big budgets. Read More

If you stop to think about it, having a blog is kind of like being married.  If you're not married (disclosure: I'm not), you can ask your married friends or just read this great article :-) Read More

Nowfly proves that online PR doesn't have to be boring. Are your press releases telling stories or are they putting people to sleep? Read More

While social media is widely accepted as an ideal method to drive traffic to your website, RSS feeds are often under-utilised or forgotten. After discussing how I was using my own RSS feed with my web designer, I realised I was missing a great opportunity to promote my content. Read this post to find out how an RSS feed can improve your content marketing activities. Read More