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Grow you business faster with the right methods and partners. The first key to success is to focus on combining with other businesses to offer something that truly brings the consumer value. Anything that saves a consumer time and provides information and knowledge about a purchase can be a valuabl Read More

Other than an excellent product or service, few things matter more than a captivating message that can attract customers. Learn the "Compared to What?" quotability cue and other specific ways to craft slogans and stories that enable you to stand out in your market Read More

Co-create an unusual, relevant and regular ritual that enables customers and prospects to participate and easily share with others Read More

Create first-ever experiences that deepen customer engagement and spur their desire to share it with others. Reduce your cost and multiply your visibility and value by co-creating those experiences with other reputable small businesses that serve the same kind of customers as you do. Read More

Leverage stand-out visibility and value in your market by adapting the successful 3-step TED conference approach to growth. Read More

In a connected world, critics and competition can lob attacks faster and from more places. From this escalating, multimillion dollar presidential campaign ways to proactively protect your reputation, adapted from political tactics and big business practices. Hint: be quotable, connected and quick. Read More

Effective communication is an absolute requirement for successfully starting a business, but it doesn’t come naturally to many entrepreneurs. Communication is considered a social skill, and inventors and engineers, for example, are not known to be social butterflies. Read More

Being heard over the competition in a crowded marketplace takes a special type of message. This whitepaper presents research on why some seller messages get heard, while most others don't. It shows you how you can make your proposition up to 10 times more powerful. Read More

Co-produce tip sheets and hot content mailers that are so valuable that they pull people in your doors, holding them with plans on how to buy from you. Plus your tips could be a guest column too. You and your partner's "first ever" service may also attract local media coverage Read More

How restaurants and other local businesses can host events that bring in new and old customers, spur more spending and media coverage plus build in bragging rights so they will tell others Read More