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Sampling spurs sales at movie theater or other places where people are waiting in line
Attract more sales and visibility while spending less by partnering with others who serve the same niche market to offer experiences that enable prospects to sample your products or/and services Read More

In a time when corporations are seen as the big evil, it’s refreshing to hear about employees who feel fiercely proud of their companies. Read More

How often have you entered a store: 1) And observed two clerks continue to chat instead of turning to smile at you? 2) To find that the order you called in the day before is not at the counter, ready for your quick pick-up and payment, because the clerk said she “got busy with other customers?” 3) And asked the clerk a question about a product and Read More

Interviewees are experts on ways to generate more value and visibiity in how you work well with others. Practical. Inspiring. Astute interviewer Zane Safrit. Read More

Just because a few businesses spend (waste!) money on upscale getaways after getting loans from the government doesn't mean that the feds should limit the ability to hold conferences. Face-to-face meetings with peers and/or clients is vital + one in six jobs is related to the meeting/hospitality world. As a speaker, I know, first-hand how many Read More