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Let’s face it, being an entrepreneur and starting a small business or working for yourself is risky. Unfortunately, many small businesses fail in their first few years, or even months, of operation. Read More

While the U.S. economy continues to see positive signs of growth, consumer spending in one sector is booming – tourism. So what can your small business do to take advantage of this uptick? Here are eight marketing and management tips to help you get ready for the 2013 tourist season! Read More

Tweet Adder is a great Twitter management tool that can help you get targeted followers and unfollow spammers. Check out what's new in the latest version! Read More

There are many ways to improve customer retention. And it easy to do what others suggest as the best approach.This can lead you to use the wrong process that may not achieve results. The reason why is it depends on what works best for your business and customers.

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I attended a very interesting discussion group last week on Storytelling organized by the American Marketing Association. This blog post summarizes the takeaways worth considering. Read More

I just got an email from one of our community members and instead of responding to the email directly, I decided to whip out my camera phone and answer his questions. Face to face, well virtually face to face.

I think that his questions may be some that you’re wondering as well and the Read More

According to KnowEm.com, there are over 550 social networking sites. Do you have a social media strategy to decide which sites to join and be active on? Read More

If you’re trying to reach affluent consumers, what marketing and advertising venues work best? The newest Shullman Research Center “Survey of the Affluent,” reported in MediaPost, has some insights. The study looked at 6.7 million U.S. adults with household incomes of $250,000 or more. These high-i Read More

The First question to ask Yourself is Why are You in Social Media? Are You in Social Media to make friends, create more business, become famous ? ... Read More

Relocating your business office requires a lot of planning and attention to details. You may have to temporarily close or scale down your operation, which can result in financial loss. In addition, you may overlook many things crucial to the success of your business. Here are 6 tips on how to succe Read More