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Do you know who your target market is? Your real target market? I am tackling this question with my business and have come up with a few insights on how to find it.


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When talking to small business owners, a couple areas of concern always come up. Growing social media presences seems to top the list. Another one: How to increase sales in this economy? But one area of focus that rarely comes up is media outreach. Read More

For me, knowing that I wanted to be an entrepreneur was the easy part. Figuring out what I wanted to do was the hard part. I read books and looked online, but I didn’t truly understand all of the different opportunities that were out there. Without knowing what to search for, I was lost, and many w Read More

There are a lot of posts out there, aiming to prove that how much Twitter followers, Facebook fans or LinkedIn connections you have doesn't matter. But is it really so? Find out just that! Read More

Act-On’s Chief Deliverability and Privacy Officer discusses retention email affect deliverability and reputation. He also provides a list of best practices for retention email. Read More

Once thought of as a digital dark art, SEO is preparing to go mainstream. Here's a brief primer on the essentials of SEO as it becomes The Next Big Thing. Read More

This shortcut is to get recommended by others. Those “others” that I’m referring about are those who are in a higher position, someone whom everyone listens, respect, admire or even love. If you’re recommended by your boss to a position or to someone then it is definitely a good way to influence ot Read More

What impressions are you creating? Are they building your reputation or are they hurting you? You control the impressions you create, make sure you are creating those you want. Read More

If you own a business or manage your company's content then it's important to have a plan of attack before hitting the social media airwaves. Here are three tasks to check off your list before launching your online content marketing plan. Read More

Here are two spammy link-building techniques that no longer work – but that are still being pushed by many SEO practitioners today. Read More