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The idea of hiring a Virtual Assistant in some parts of the world, particularly in the United States, is an everyday fact. However, the concept is still relatively new in the UK but an increasing number of individuals are starting to choose this line of work as their full time career. Read More

The GFC has been great for Marketing Eye of late. It has allowed us to really look at our business, re-discover what makes our brand so unique and employ the best of the best. Read More

Not long ago I wrote about the YouTube video sensation called “United Breaks Guitars.” It's a creative customer complaint in the form of a music video by a professional musician against United Airlines. (See “YouTube: Where Customers Get the Last Word.”) The interesting side note about this video is how it has set the stage for entrepreneurs pu Read More

Do you really know how your customers think, feel and behave towards your small business and your competitors? Successful marketing for any small business starts by knowing who your customers are and what they need and desire. You need to communicate with the people who matter most to your business and do it better than your competitors. Read More

When you are writing copy for marketing or sales, keeping the text and images relevant to the contact is one of the best ways to increase readership and response. Keep focused on the reader and you will win. Read More

As small business owners, we all know that marketing tools can be real lifesavers. Making yourself and your business available online these days is a must to any small business owner. Your customers need to be able to reach you, they want to see you — and you want them to return to you. Read More

In a previous post, Concentrate on Customers, Not Yourself, I mentioned service that might discourage or lose you a customer. Today, I'll relate customer service that made a very positive impression. Although this occurred at a fast food restaurant, the principle applies in any business, including your home business. Read More

China started building its Great Wall in the 5th century to keep out its enemies. In the 21st century, the unwelcome party being kept out by the great wall Google has built around their company is you, the local business owner. Read More

Do you need help choosing your investments? Knowing the answer to this question can help you determine which type of broker is best for you.
Brokers come in two forms: full-service or discount. Read More

Colin Kimball, 31, is co-founder of the one-and-a-half employee Web-media company Small Screen Network and a good example of today's new media entrepreneur. This is a fantastic entrepreneur profile that provides inspiration for anyone considering starting a small business, showing how anyone with a little gumption and stick-to-it-iveness can boot Read More