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The success stories usually go something like this: Company X starts using Twitter and watches sales spike because of the exposure. Company Y makes a Facebook page and grows its client list by 200 percent in six months. The benefits that social media can offer have businesses of all types jumping on board. But lost in the excitement are some com Read More

International experience and strong cross-cultural skills are key to successful international sales, but the right preparation is just as important. Good preparation gives you the tools you need to stay focused as you take in all of the information around you— even when cultural differences pop up and you need to adjust your sales strategy. Read More

In this great guest post from theorist Seth D. Brown on Jeff "Ski" Kinsey's blog, Seth looks at how to avoid spreading yourself thin in the small media departmnent. Instead of worrying about all the applications out there, Seth suggests looking at what each service does for you and avoiding redundancies that consume too much time and return lit Read More

...Content! A "BtoB Magazine" study shows that 66 percent of marketers use social media; that's up from just 20 percent in 2007. The adoption is exciting, but it's scary to think about all the "marketing" that is coming out of it. Having just completed Search Engine Strategies and the ClickZ/Online Marketing Summit track, I realize more tha Read More

“Social media marketing” is a hot new buzzword in the Internet marketing industry, which generally refers to using popular social websites such as Facebook, Twitter, and Digg (as well as niche interest forums and blogs) to market your business. It's “hot” because it works—from the smallest Internet forum to the front page of Digg, the marketing op Read More

Social networking sites such as Facebook, Twitter, MySpace were hailed as the future of the internet but it will be a long time before they reach their full potential. Will you agree? I guess you should also check out the full article. Read More

Regardless of whether it is in a relationship, a conversation or a business meeting, focusing is a skill that all entrepreneurs must have to be successful. This applies whether you run a face to face business or whether you are working on line. This applies whether you are listening to your significant other or closing a big deal before the clos Read More

Does your job search plan include using Social Media? If not, you should take a closer look. Linkedin, Facebook, Twitter and Myspace are great for socializing but can be a very powerful tool for your job search. Read More

OTTAWA - An index that represents business confidence in Canada was relatively flat in July, suggesting a degree of economic stabilization. But small- and medium-sized businesses aren't cheering the end of the recession just yet, said Ted Mallett, chief economist with the Canadian Federation of Independent Business, which puts out the monthly `` Read More

BOSTON, MA -- 08/06/09 -- In the newly released report, "BI for the SMB 2009: How to Slash Cost and Empower the Business User," Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), found that 99% of top performing organizations were able to deliver business intelligence (BI) to their employees in a self-service, non IT-assisted capacity, helping i Read More