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Today almost no business operates without some kind of scenario planning. Executives take pride in rigorously evaluating wide varieties of potential influences on their businesses, from customer moves to supplier changes, shifts in energy prices, competitive actions and a whole host of other business drivers. Read More

A RECENT SURVEY by comScore revealed that social media are fast becoming a frequent pastime for many consumers. The study revealed that 1.1 billion people went online in May. Three quarters of the web surfers visited social media websites like Facebook. Read More

Report recommends ways for an organization to use social media in a crisis Emergency management organizations must get ahead of the rising tide of social media and incorporate it into their risk communications strategies, advised a roundtable of experts in a recent report. Read More

Social Media offers many businesses and organizations a unique platform to promote their cause. But as we have seen with a bunch of campaigns recently some companies are choosing to abuse their twitter profile and social media presence with spammy twitter marketing campaigns. Read More

Social communities, whether they're online or offline, have interesting dynamics. To make any kind of headway, you must understand and respect how each individual community functions before charging in and saying, "Hey, can I join the party, too?" Several factors can affect whether you're accepted into the community, or left on the outside loo Read More

A competitor has just started a 50% off price promotion. What do you do; panic and do your own 50% off price promotion, ignore it or quickly work out what is best for your business and customers? Read More

Marketing comes at you in a variety of different ways at almost every turn you make. It's harder today to grab (and hold onto) the attention of consumers with the constant bombardment of advertising and messages 24/7. Creativity and originality are essential in making a lasting impression on consumers and guerrilla marketing strategies follow no b Read More

Consider these ten tips for a new small business from Yahoo! Small Business. Notice that among the important considerations is that you start your business on a shoestring and try to save as much money as possible before getting started. The idea here is that you will avoid large amounts of outside investment and credit that will make it take long Read More

A blog about a recent trip to Ghana from "Entrepreneurs at ASU" (Arizona State University) raises the question of whether social entrepreneurship is the next small business trend. Sponsored by GlobalResolve at ASU, an initiative aimed at bringing economic development and other tools to the developing world, the trip looked at many factors connec Read More

"Almost all brand marketing assumes that we are all the same, that we are part of a target group definition. If the definition is tightly made, as it should be, most probably only a minority of the actual customers will be a part of it..." Read More