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I'm taking a few days vacation so I shouldn't even be writing this, but I couldn't help it. (I'll keep it short though) I was walking down a street in a small Idaho town when I came on this sign — it made me chuckle, but more than that it made me really want to see what was going on inside this place because, even though I didn't have any idea Read More

According to a new research from Kamaron Research Institute, about 80% of the people use Twitter for business purposes. More than 8 in 10 listed “business” as the reason why they tweet. This holds true for younger twitter-ers as well. Nearly half of those aged 25 and under gave “business” as the primary reason they tweet. Read More

If you are lucky enough to have a job right now, make sure you use social media responsibly. You might find yourself among the unemployed -- all because you used Twitter, Facebook or some other form of social media to inform your "friends" how much your job sucks. Read More

If you've used Twitter for more than a couple of hours, you've probably already seen a tweet or two containing a word with the hash symbol ("#") attached to it. That's what Twitter users call a "hashtag," and at any given time at least one of them can usually be found among the trending topics on Twitter. But what exactly is a hashtag? Read More

In this economy, when budgets are tight and spending is scrutinized, it's often tempting to cut the marketing budget. Not so fast. Before you take this potentially self-defeating step, you may want to perform a few experiments to see which marketing strategies work and which don't. Why eliminate programs that make you money? And why keep the duds Read More

The author, Jill Konrath, is a widely-recognized expert and author on sales, selling, being successful in sales. She shared these two things that can sink your sales. Read More

A core competency of every organization is to be strong problem solvers. But why is it that some problems are so often avoided, go unnoticed and not solved? Read More

Excellent podcast. If you have been contemplating using video (and I've been working on some new initiatives with a client), then this is helpful and practical listen. Read More

To be effective in marketing your small business, identifying and competing in a market niche is the only way to go. The reason is that it is more cost effective, your marketing communication is more targeted and you can achieve greater results. You may want to consider the following before you start competing in a particular market niche. Read More

While social web content has been stereotyped as a teen fad, it looks like adults are crashing the young folks' party. More than four out of five U.S. adults (ages 18 and up) use social media at least once a month, according to a Forrester report released today. It seems visiting social networks, blogs and watching online video has become a part Read More