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Another gem from MC Hammer is that perception is oftentimes more important than reality. Francine from Stealthmode puts it best when she says, “Tweeting that you are getting drunk changes the perception of who you are [and could] take away the value of an endorsement.” Even though you want to seem authentic , you do have to be mindful of the perso Read More

Many of the theories on basic motivation concepts have demonstrated reasonably strong predictive value. How does a manager concerned with motivating employees apply these theories. I can really relate to this because I already have experienced how it is to be working and yet your are unhappy. What really causes that unhappiness is when your views, Read More

No one wants to spend money on new technology unless you really have to. Unfortunately, for many of us, we buy technology when what we have is no longer working. I've learned, however, that often times, keeping technology refreshed will help ensure you and your employees are working as productively as possible. Read More

Embracing technology and integrating it with our business may not be good enough at start. We can't expect things to be perfect at first glance. It still does make sense to make the most out of the features available, discover it and utilize it. So we can definitely say to take one step at a time, we cannot grasp everything in just one click, take Read More

Customer service is an integral component of customer loyalty. Following is the formula for getting it right. Read More

Here are some very strong reasons for investing in a franchise of your own. Having a dysfunctional boss could be the clincher, here... Read More

What motivates people to buy? This post at HomeBasedBusiness.com talks about what makes people go for a competitor instead of you, especially if you're sure you've got the better product. It turns out looking at the quality of your product might be the wrong way to look at competitiveness. Other more basic factors may affect whether a customer g Read More

Most small business owners may not even be aware of “purging,” but far too many may have been hit by the practice. Purging is where an insurance company jacks up rates, usually but not always after an employee becomes seriously ill, with the sole purpose of forcing the company to drop coverage. In essence, the business is “purged” from the ins Read More

David Hauser, Co-founder and Chief Technology Officer of Grasshopper, joins hosts Anita Campbell and Brent Leary to share some insider perspective and personal insight into Grasshopper's recent successful re-branding marketing campaign in which the stars of the act proved to be (yep, you guessed it) edible chocolate covered grasshoppers. Read More

Wouldn't life be easier if you an inbuilt warning system that you are approaching dangerous ground that could harm your business's growth. To be successful in marketing your small business you need to be able to read the warning signs so you can take the necessary action and avert the dangers. The good news is that you can set up and run a sim Read More