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Starting a small business means risking an amount of money to compensate for the cost of start up. You will be facing a lot of challenges ranging from marketing strategies to business plan to goal settings. You will be risking all these elements because these involve your time and effort. At the top of this, you surely would not want to loss your m Read More

People use social media for a lot of things. Personally, I use it to be as loud as I possibly can. I know that probably sounds bad, but think about it: I want to use all the tools available to me so that I can be ME as loud as I can, everywhere I can. Doing so helps me filter out unqualified leads and attracts the people who are most likely to be Read More

I met Ginerva from Six Apart at Blogworld in 2008. I use Six Apart's Typepad blog platform for all of my blogs and websites, and Six Apart just keeps getting better. Ginerva is the community manager for them, and she just rocks! Read More

Here are the usual ways that people search for those "stellar" franchises to buy...and some new ways, too. Read More

Are you running a VOB? {Veteran Owned Business} If so, it's time to brush up on some new technologies, and these webinars can help you do just that.. Read More

Romanian-based entrepreneur Cristian Dorobantescu presents this small business interview with Leslie Linevsky, co-founder of Catalogs.com. The interview covers Linesvsky and her husband's adventures in the online retail world but also gives ideas on finding and establishing a niche, even in the shadow of competing online retail giants like Amazon Read More

Creating a buzz is a major accomplishment. It takes a lot of time and effort to achieve a buzz and create a sense of exposure out in the massive competitive realm of the Internet. Building an author platform is no simple feat. But, don't stop now. You have another obstacle to conquer....Selling Your Book. Read More

Many conversion optimization cheerleaders who suggest larger buttons convert better, and some tests show even different colors can perform better. Marketing Sherpa credits cart button design as one of 7 tweaks that helped Newegg.com boost online sales by 30%. Read More

Many small businesses are hearing about social tools like Twitter, but they cannot see how those tools can help their business. This post, focused on restaurants, helps readers understand how Twitter can work for them. 7 great twitter tips for restaurants. Read More

Identifying which customers represent the greatest value to your business helps you develop an effective marketing plan and put in place the marketing strategies and marketing tactics to: Retain your most valuable customers and keep them loyal, attract customers who have the same or similar characteristics to your most valuable customers. Read More