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I can’t tell you how many potential clients I talk to who want instant pudding. That is to say, they want to get on Facebook and Twitter, and overnight have 10,000 new sales. It just doesn’t work that way. Read More

Business is ruthless and should be treated as such. Consumers don’t care about you. Consumers care about one person… Hint Hint: It’s not you. You’ll have to answer one question better than anyone else: “what’s in it for me.” Craft your business around this question and you’ll succeed. Read More

Are you thinking about informing the community about a new business initiative through a press release? If so, there are a few things you need to know before you write. Read More

I’m terrible at delivering elevator pitches. Fortunately there’s another way. If you’re shy, hesitant, or just unsure, here’s a solution: Get people to ask for your pitch. It’s easy. You just need a conversational hook. Read More

While on a flight to Montreal I met a fellow passenger and when I asked him “what do you do” he gave me the best one-minute pitch that I had heard. We then had a conversation about “how people communicate” in business and how so many organizations and people forget it is all about the customer. Read More

MANAGEMENT: Knowing when to let go of a project and defining priorities. PERFORMANCE TIP OF THE WEEK: The importance of making tiny decisions. www.MyLeapTools.com Read More

Investing is the least understood topic when talking “business.” Unless of course you live in Silicon Valley where million dollar investments are passed around like peanuts at the bar. For the rest of us it’s a mystery... Read More

Having a Facebook Page will not bring instant sales.
Twitter will not triple your Web traffic overnight.
A press release will not get journalists banging down your door.

Harsh truths, I know, but ones you need to hear. Read More

We seem to need motivation to get stuff done. Typically there’s a lot of “measuring” that happens in the realm of motivation. But beyond finish lines and well done, is a different call. Inspiration. Read More

Melody Waterberg of Waterberg & Company Bookkeeping helps you understand cash flow projections and how to leverage that information. PERFORMANCE TIP OF THE WEEK: How to get paid on time! www.MyLeapTools.com Read More