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Yahoo wants to buy some startups, especially social media and smartphone application companies. But would that be the beginning of the end for the startup? Nicholas Carson at Silicon Alley Insider looks at Yahoo's "entire sorry acquisition history" ... Read More

Sometimes we are so preoccupied with trying to get or have it all together that we forget to ask for support. When you find yourself obsessing over your limitations, ask yourself where you could get support so that your limitations are not a problem. Read More

Are you on Twitter yet? Or should I ask, "Do you Tweet?" Twitter seems to be sweeping the world as the latest and greatest social networking tool. It's totally free (so far), has its own cool lingo and its membership is growing by leaps and bounds. I'm not on Twitter yet, but I'm giving it careful consideration. Frankly, I don't need anothe Read More

It is important to understand when to walk away. There has been times in my short career (3 years) where I have needed to walk away from my desk, from Twitter, from Facebook, from website design and graphic design— to just step away and re-evaluate where I was headed and where I wanted to go. We all work as hard as we can to get ahead in life and Read More

In the past, SEO success was measured by rankings of target keywords; then the focus moved to traffic; today we have moved into the bottom-line era: organic traffic should be measured by its impact on revenue. This post is based on a presentation delivered at eMetrics San Jose 2009. It is about ways to integrate and improve SEO and website usabili Read More

Okay, so even I'm getting tired of talking about Twitter at this point, but a new article from AdAge claims that Twitter could be the killer application SMB owners have dreamed about. And to make things even more exciting, the article comes complete with something most social media hype pieces don't — actual stats and data! -- From Lisa Barone Read More

If you honestly evaluate your advertising using the five questions in this message, one of two things will happen: You'll discover that your advertising provides compelling and powerful answers to each and every question. If so, congratulations—you're in the top 1% of all small business advertisers, and you're achieving amazing results from your a Read More

Last fall, Google implemented what it calls its "Quality Score" for AdWords advertisers. Improving your Quality Score can mean that your ad can be placed higher up in the search results at a lower cost per click. As a rule, the higher up in the list of ads your page appears, the more likely it is that someone will click your ad and visit your si Read More

The mantra of business this past year has been to reduce spending, cut staff and save money. One area to easily neglect during crisis management of during a recession is customer retention and loyalty. Read More

There is an important rule of thumb that many of us “social media consultants” fail to tell our clients. Malcolm Gladwell talked about it in his book Outliers: “Practice isn't the thing you do once you're good. It's the thing you do that makes you good.” — Malcolm Gladwell (Outliers) One thing we have found with working on social media campaigns Read More