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Direct marketers who've long been fans of online display advertising have a new list of talking points at their disposal. iProspect released a study that highlights how almost as many Web surfers note the information on display ads, and plug it into search engines to do further research, as those who immediately click directly on the advertisemen Read More

A conversation with my 3-year old causes me to reflect on my ability to get people to listen to me. I've discovered the need to earn listenable status. Read More

As a business owner, you probably know how important publicity is to the success of an integrated marketing communications strategy. Unfortunately, many entrepreneurs, marketers, and PR pros make crucial mistakes when dealing with the media. Here are some tried-and-true tips to get the most out of your media contacts. Read More

Online communities can be the perfect place to market your products and services, but it must done in a way that is respectful of the community culture, or you will fail tremendously. Read More

Being in transition is tough so advice is often offered with a spoonful of sugar. While well intentioned, however, I think that approach sends the wrong signal to those most in need of candor. Read More

One needs to go beyond reading and reflection in order to get the full benefits therefrom. Again, in the context of managing business and people, you need to immerse yourself on the experience itself. Otherwise, in my experience then, you will not lend credibility in what you teach. Read More

One of the most important aspects of managing your own business is managing its money. Your success and profitability hinges considerably on how you invest and spend money into your business. You should use money in the most productive and profitable way like a good servant. Read More

The author uses a real life story to make his point about motivating a sales staff. Read More

If you want to thrive in difficult times here are 3 reasons why your front line sales managers are key to unlocking the potential in your sales organization: Read More

Motivating professionals is about much more than money. Read More