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Native video on Facebook has taken off and views are through the roof. Marketers, make sure you’re integrating video into your strategies. Read More

Why do a few entrepreneurs, like Steve Jobs and Elon Musk, seem to come up with all the real innovations, while the majority of business leaders seem stuck in the rut of linear thinking? I have always wondered if innovation required some rare gene mutation, or whether I might be missing a simple fo Read More

A lot of business owners forget about the advantages of creating a brand out of your business. The major problem with creating a loyal fan base for anything is the fact that people can’t identify with a business that easily. Here are a few things that can help you manage this problem. Read More

To make it as an entrepreneur, you need to have passion and hustle! This is a great podcast between Zach Johnson and Gary Vaynerchuk Read More

Episode 21 of TrendPal podcast show with Lotta Gergils Aston and Martin Lindeskog.

We are explaining the following words / concepts:

- lifehack
- unplug
- startup

Show notes will follow. Do you often use business jargon, without explaining the meaning? Read More

It is indeed true that choosing the right ecommerce platform is a difficult task. You would find a number of software packages, but every platform comes with its own pros and cons. This is so, because all e-commerce platforms are designed keeping in mind the different users with different perspecti Read More

While there are a host of ways to market or share content online, there are a few platforms that I've found success with as far as interaction and traffic. These are just a few platforms that I choose to share my content on. Read More

A multi-channel approach combining inbound and outbound elements is the ticket for your professional services marketing strategy Read More

This systematic approach for documenting and analyzing your customers' experience could prove to be one of your most valuable customer relations tools. Read More

Confusing Value Propositions: Cloud Platforms and  Hosted Applications When a service provider is in the business of selling computing resources – like bandwidth, processors and memory, and disk storage – it makes a lot of sense to also leverage the value of software products and systems which driv Read More