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Entrepreneurs and business executives seem to be even more focused on their technology than the rest of us, and less inclined to listen to the voice of the customer, even if they remember to ask. Real two-way conversations with real customers, including the all-important body language, are unheard- Read More

Building traffic to a website is not easy, especially a new website that lacks domain authority. Here are 10 tips to build traffic to your website for free! Read More

Building traffic to a website is not easy, especially a new website that lacks domain authority. Here are 10 tips to build traffic to your website for free! Read More

Decades ago, commerce was personal. But with the rise in technology, it became less personal. So how can businesses deliver a personal touch in an efficient and cost-effective manner in a technology driven world? Read More

Decades ago, commerce was personal. But with the rise in technology, it became less personal. So how can businesses deliver a personal touch in an efficient and cost-effective manner in a technology driven world? Read More

“The Decision II” doesn’t just differ from “The Decision I” in its end result. It also provides contrasting examples of marketing execution. Read More

Disruptive Innovation. We all think of the buggy whip and the automobile. Perhaps the oil lamp and the light bulb. But Theranos may shake up medical care in the laboratory with the same impact...Disruptive Innovation. Read More

The office can be one of the most nefarious hiding places for germs, so making sure steps are in place that can help mitigate the number of sick employees you have is an important part of keeping productivity high. Read More

We all want to think of ourselves as strong leaders, but do you really know if you’re leading or just power-hungry? There is a lot of talk about what makes a good leader. I write about it multiple times, including in my article Three Key Factors of Leadership. But, what you don’t read a lot about i Read More

While businesses should also focus on attracting new customers, through segmenting their marketing efforts they can also strive to boost sales to their current clientele. Read More