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Last week I posted the first article in this 4-part series which discussed one of the main benefits of trademark monitoring: identifying and addressing potential infringers before they create problems for your business. This week’s installment discusses another important benefit: addressing consume Read More

The story of Sniffle Buddies begins with Kelly’s son, who unfortunately suffers from many allergies including almost all “outdoorsy” allergies (grass, trees, mold, feathers, dust, dogs, cats, rabbits, etc.). After watching her son in the hospital for breathing problems at age 2, Kelly had to keep a Read More

Ahh college… Best 9 years of my life! Or was that high school? I forget. But that’s not what’s important now - what’s important is that you’re about to graduate and I have a very pretty - and recently graduated - intern who works for my publishing company. She reminds me of my wife. Every time Read More

Jeff Harris founded TalkWheel in 2010 while on a crusade to better online communication. Jeff found himself frustrated while trying different methods of online communicating, so he decided to take matters into his own hands by creating TalkWheel. Talkwheel is designed as a round-table with the conv Read More

So let’s assume you wowed them using the hints from Part I and Part II, and your leads are ready to begin working with you. There are 3 touch points to be aware of. Let’s take a look at each.

Now it’s time to land this lead and get a project. We have three touch points between now and when you Read More

My single, most important, lesson learned that I wish to share with those just starting their own business is to surround themselves only with people who support them and their business. Any beginning is an exciting and delicate time so it’s imperative that a business owner focus only on the action Read More

As my posts for this site have discussed in recent weeks, it is critical for brand owners to monitor and protect their trademarks on an ongoing basis. While Nike and Best Buy have been in the news recently for their trademark monitoring and enforcement efforts, trademark monitoring is not just for Read More

I paid for my first two years of college by working as a night manager in a restaurant. A lot of our jobs paid the minimum wage, so the work was not terribly complicated. However, to keep our customers (and the health department) happy, jobs had to be done correctly. With most new-hires, I did q Read More

August 31 is National Trail Mix or GORP Day, in honor of today we wanted to share Troy White's story:

Holy Crap Cereal & Cat Poop Coffee...Wacky Marketing That Works

Fellow Business-Builders,

Sometimes you just have to look to the most unusual of places for interesting marketing ideas to h Read More

“StuffBuff is a social commerce marketplace with a decentralized approach to eCommerce.” With StuffBuff you can Buy, Sell or “Stuff It.” Shopping at StuffBuff is easy! Upon reaching the site, you are offered a number of ways in which you an begin shopping. The site gives you daily deals in which yo Read More