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Learn how content curation enables you to quickly create powerful content that brings customers to your site and drives action by building both authority and trust. Read More

Before choosing a brand name, it is critical for small business owners to take the necessary steps to both mitigate liability risks and protect their new valuable asset. Also, take note: once you adopt it, this is only the beginning of the process, and you need to make sure your trademark is protec Read More

Twitter has been in the news recently for failing to act early to protect the word “tweet” as a trademark. After prolonged (but unsuccessful) efforts to register “tweet” with the USPTO, Twitter recently settled a lawsuit with the owner of what was the last remaining relevant pre-existing trademark Read More

Early on in my career when I'd become stumped while working on a particular project or figuring out the best way to craft a message for a client, I would head to my local Hallmark store and browse the different aisle of greeting cards. All I needed was a little spark of inspiration to get me going Read More

In adopting trademarks and logos for their products and services, small business owners need to be careful to avoid creating confusion with pre-existing brands in the marketplace. Trademarks that are "confusingly similar" to pre-existing trademarks cannot be protected, and may expose the small busi Read More

AnyMeeting is a free web conferencing service for any type of online meeting or conference. Costin Tuculescu, founder of AnyMeeting, and his team have built a service based on the company’s proven Software as a Service platform, and continues to exceed other rival applications on the market. Read More

The most under-rated and under-utilized management tool? THE SMILE! It shows your co-workers how you feel, how you feel about them, and it creates a positive atmosphere from the get-go. You should even smile at your competitors! Read More

It all starts with their main page headline: “They’ll fight over it when you’re dead” you just know you have found something special when you see a beautifully designed site, with a headline like that! So, being a story loving geek like myself, I have invested FAR too many hours reading through the Read More

A basic—but important—principle of trademark law is that generic terms cannot be claimed as trademarks. The rationale for this rule is simple: Starbucks cannot trademark “coffee cup” because everyone needs to be able to call a coffee cup a “coffee cup”. In order to be protectable as a trademark, a Read More

The Two Most Critical Things I Am Working On At Any Given Time:

Of course, any venture will have dozens of areas that need attention on a daily basis. These aren't always the fires burning brightest!

My First: This is my art selling season. I bet on bugs carved out of brick a few months ago f Read More