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Lessons in Brand Protection from Best Buy:

As I discussed in last week’s post, brand owners must actively monitor and enforce their trademarks in order to retain their exclusive rights and prevent misconceptions amongst consumers. A recent cease-and-desist action instituted by Best Buy against a Read More

The founders of the HopeFULL Company are sisters and best friends, Jessica Welsch and Stephanie Williams. “The HopeFULL Company came to fruition in a beautiful, organic way through a dear family friend who was diagnosed with Acute Myelogenous Leukemia in 2009.” Knowing that eating was no longer enj Read More

How do you create a superior customer experience that brings customers for life? After all, that is the goal isn’t it? It’s far less expensive and time consuming to sell to a customer you have than to sell to a customer you haven’t. In this article you’ll discover more than 15 touch points Read More

Most people know that it’s easy to make a mistake and that we ALL, no matter how hard we try, will make some sort of mistake in the near future. It’s just that some are more expensive than others. When it comes to hiring your next employee, this becomes very apparent. But, there are ways to prev Read More

The Three Most Important Things I Learned in my First Year in Business:

As most business owners will tell you, the lessons come quick and hard when you go into business for yourself. The sheer number of things that you do not know will astound you, and the sheer amount of work that is required t Read More

I am constantly bombarded with the same question: “How can I quickly and easily improve my lead generation or sales numbers?”

A fair question… not so easy to answer. The biggest challenge in answering this is that I usually have no idea what they are doing now to generate revenues through market Read More

Reuters came out with the surprising finding that over half of private small company executives expect employees to steal something of value within the next year. On top of that, small businesses are often targets for vandalism and burglary from the outside world as well.

That needs to change. Read More

Whitney Parshall is the founder and owner of Booth Girl Show Staffing, and recruited the help of Jean-Yves Hasson as her web/graphics designer, who helped her in branding and with the website design. While working as an actress in NYC, Whitney began a part time job as a sales assistant in trade sho Read More

THE MOST IMPORTANT LESSON I LEARNED IN MY FIRST YEAR OF BUSINESS:

Needing to learn the magnitude of factors about the products and services I was offering to be able to do a great job for the client while learning how to run a business for the first time was a daunting task. I finally Read More

For brand owners serious about protecting the value and image of their trademarks, trademark monitoring is an essential task. You can think of trademark monitoring like insurance: you may never need it, but you will sure be glad you have it if you do.
Trademark monitoring is the task of examining Read More