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Developing a wealth of rich content, and your tribe of interested readers and followers, is what it means to develop your platform, a critical component of effective content marketing, particularly for B2B. Read More

Customers today have many options and places to buy products and services. Technology interfaces such as call centers and automated responses are only a way to supplement and amplify what should be the heart of your effort: a relentless, person-to-person focus on the customer’s objectives and chall Read More

Business analysts and advisers often tell newly-minted entrepreneurs that when it comes time to find funding, focus on asking friends, family, and fools. The reasoning behind this wise counsel is that, if things go south with your new business, you won't be on the hook for a huge loan taken from an Read More

Deborah Sweeney – Three tips to help you enjoy your summer, and get the work done too - How to head off summer distractions Read More

For most of the risks that you face in running a small business, there tends to be a corresponding payoff that goes hand in hand with it. Business insurance will deal with some risks that can damage your company and work on ways to mitigate them, but there are more general risks that a business fac Read More

Influencey, schminfluency. Until people know you, you can call it anything and it's nothing. Influency is where you influence those who will buy your services. Read More

Being a hands-on manager doesn’t mean you act as an omnipresent creature peering over the shoulders of every employee. It means the opposite, actually. Yaniv Masjedi shares two ways to become a more present and empowering manager for your employees. Read More

Your business is finally on Facebook, but no one seems interested in what you post. Find out why, so you can stop wasting time and start attracting fans. Read More

Here I cover 4 different topics, including why you shouldn’t rule out AdSense and how to grow your social media following through YouTube. Read More

One of the big advantages of using an open source shopping cart versus a fully hosted one is that you have access to the source code. Today's post discusses some changes I made to my cart to boost sales. Read More