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A lot of people in the direct marketing industry take these strategies for granted, but not everyone knows the 4 important keys to unlocking greater profitability in your business, so I made this handy reference! Read More

Even if someone you trust and admire (aka an "Influencer") makes a hard-to-believe marketing claim, you need to ask questions. Here's what happened when I did just that. Read More

Ty Cobb is the best hitter in baseball history – all of baseball history. He stopped playing in 1928.

His failure rate was 63.4 percent.

He got a base hit just 1 out 3 times he stepped up to bat in 11,434 at attempts in his professional career. Ty Cobb was a super star wit Read More

Jimmy Wales, the American internet entrepreneur who founded Wikipedia, once said, “If it isn’t on Google, it doesn’t exist.” The same could be said for your business, even if it is a brick and mortar, mom and pop shop at a physical location... [Read more] Read More

Do you have trouble getting people to sign up for your email lists? Are you making newsletter after newsletter for a handful of subscribers, who may not read it at all? Are your feed stats abysmal? In this post, I have shared a one-step modification to your email collection process that will take a Read More

Most of the aspiring bloggers have one dream. To host massive amount of traffic; probably somewhere in thousands on each day. However, when you’re dreaming of hosting that traffic, you certainly need to work on some of the basic elements to improve your blog quality and reputation. Domain authority Read More

Chris Brogan had a great post today – What’s on Your Flag? This got me thinking about my recent musing and next steps. We all should fly flags. Read More

Getting started with a franchise may seem like an attractive, secure option for would-be small business owners. But what many newbie franchisees don't fully realize is that starting a franchise still involves a considerable investment of time, energy, and money, and there are numerous fly-by-night Read More

Whenever the question of incorporation comes up, many small business owners almost instinctively recoil. But, the reality is that incorporating your small business has some big ramifications, and in many cases it is a necessary part of running a business even if you never plan on selling stock. Read More

People with money to invest have choices. How do you as an entrepreneur with a new idea get to be one of those choices? Initially, you may be able to rely on friends and family to put you on the top of their list, but eventually you will probably need real professional investors (Angels and VCs). Y Read More