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By Michael Evans

Using a lot of adjectives and adverbs in your marketing copy can literally kill the impact of ‘idea’ or ‘message’ that it carries. As a result, you should not be expecting growth of sales anymore. It’s true that avoiding overuse of adjectives will help you improve your marketing Read More

The success of any ecommerce business will be determined by the level of trust customers have in your business. The following are some tips that will help raise trust in your ecommerce site, thus enhancing your chances of making sales: Read More

Just as with our Circles, in order to get the most out of Google+, we should, from time to time, take a moment to clean up and adjust our Google+ Communities. I will walk you through how. Read More

If you’re a small business owner who has outgrown your spare bedroom or garage, or if you’re looking to expand to a new location, you might want to consider whether to buy or rent your next commercial space. Read More

Want to get more blog readers? Follow these easy-to-understand best practices as part of your corporate blogging efforts and you'll be amazed at the results. Read More

According to research firm IDC, Microsoft is now the 5th largest tablet seller, based on shipments of its Surface Pro tablet designed for business users. Microsoft still only has 1.8% market share but that's better than a year ago when it had zero market share.

And an upbeat ad campaign that fe Read More

The universal challenge of every startup founder is to get everything done that needs to get done, and still have a life. Even outside of business, everyone wants to accomplish more, while working less. I’ve been a student of these techniques for some time, but some time ago I saw a great summary t Read More

74% of small businesses do not have a disaster plan and 84% don’t even carry insurance against natural events. Here are 8 thoughts on what you can do to prepare your business for emergencies of all stripes. Read More

Small business myths exist everywhere from starting a small business to running one.

Small businesses are what drives our economy. They are our job and opportunity creators. They idealize what it means to be American and they are just who we need to be supporting in order to boost our economy. Read More

2014 will mark the 20th anniversary of Amazon’s founding. During the intervening 20-years, Jeff has offered business executives numerous valuable tips, including the following... Read More