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What’s the return on investment, the ROI, for putting that time into social media and networking? It’s called the RON – the “return on networking.” Read More

buyers today are doing online research and leaders understand this behavior and strategically place content to help buyers shape their perceived ideal solution. Read More

LinkedIn is finally joining the other top social networks in allowing members to specifically mention other members in status updates. Read More

Sharing your blog posts across the social media platforms is becoming very popular and indeed, essential. For those pinning their posts to Pinterest, you need to ensure your blog post imagery will maximise its Pinterest potential Read More

If you’ve tried sending email campaigns at various times of days and are still struggling to find an optimal time for your email campaigns, consider sending your campaigns late in the evening or at night. We highlight the key findings from a recent analysis of the best times and days to send emails Read More

Great post from Heidi Cohen on one of the most commonly asked questions from small businesses on social media: "How the heck do we find time for all this?" Read More

Think your business is too boring to blog? Think again. This post tells you how to create compelling content regularly (even for seemingly boring industries) that your niche market will want to read. Read More

How are small businesses using cloud computing, and how are they benefiting from it? A study by CDW reported on CIO.com found that more than half of businesses surveyed are moving at least some of their functions to the cloud. What they’re using the cloud for, however, varies by business size. For Read More

Are you ignoring customers’ cries for help? A study says customers expect businesses to be just as responsive to complaints on social media as anywhere else. Read More

6 Major Marketing Lessons Businesses can learn from University Coop For those of you who have been to post secondary, the university bookstore was probably a necessary evil for your academic life. As... Read More