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Holding a conference is a big deal. It is a demonstration of your prowess as a leading light in the industry, as a company which is not only knowledgeable but has something worth telling others about. It’s also a great way to increase brand awareness which might then lead to an increase in sales. Read More

I often wonder what the world would be like if people had the ability to pursue the things that mattered most to them. If money wasn’t an option, and class structures were irrelevant.

What would people choose to do if there was nothing standing in there way? Read More

Effective marketing is essential for every business, but especially crucial for those hoping to expand. Unfortunately, small businesses face the greatest obstacles in this Read More

The golden rule of word-of-mouth marketing: Be nice to thine customers and, lo, they shall be nice to you in return. But there is more to it than just the simple tit-for-tat return of a verbal offering. People will be more likely to buy your products or services if you are nice to them. Read More

How To Build a Hotel LinkedIn Brand Presence That Drives Business Results. Discover some of the most effective tips for driving LinkedIn Business to your Hotel. Read More

Working on a training session for your company? Make your class more effective by answering one question: What’s in it for me? Read More

As the year begins, a key goal for nonprofits is retaining the influx of December donors. Use these 5 retention strategies to help create long-term givers. Read More

Think that scandalous tweet is real? It might be the product of a site that makes it too easy to create tweets--from anyone. You'll never guess who created it. Read More

2013 has a lot of opportunity for the entrepreneur to build a successful business. Here are some of the best markets with the highest potential. Read More

More than half of all U.S. businesses are based out of an owner’s home, and with this year’s tax season deadlines fast approaching, you may be wondering if your business qualifies for the deduction.

To help business owners understand more about this important deduction, SBA sat down wi Read More