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Do you ever think of customer service as a marketing effort? If not, you should. Word of mouth is one of the most effective, reliable forms of business referrals. If you don’t have good customer service, customers will be less likely to talk positively about you, in turn hurting business. Read More

This is a simple way of improving your time block effectiveness and getting those mini projects off your task list! Read More

My own boisterous prognostication: Marketing is not dead, it simply doesn’t work the way it used to… Click to find out how that affects your business. Read More

It is a bit mind-boggling to think that any company would outsource HR and submit their employees to the frustrations of self-service HR. It’s not like the company decision-makers don’t have any experience with screaming simple words over and over into a phone trying to get a dumb-witted voice reco Read More

Summarizes the Canadian income tax credits for 2013 (2012 tax year). We pay enough in taxes, use all available credits! Read More

Whenever we’re working with a new client with a new site, or advising a client on what to do about their content, we inevitably ask “have you got a blog?” and hope that the answer is “yes, I blog all the time”. Here's what you hear instead... Read More

Once you've utilized a marketing list to advance your business's goals, it's important to measure your marketing campaign results. Industry Insights' Allan Ramsay explains what metrics to use to evaluate your success. Read More

It's great to keep it simple in web design, but there is such a thing as too much minimalism! Take a look at our examples and see which is simple and stylish, and which is plain and pointless. Read More

Responsive web design is a fancy phrase for a website that adjusts to the format on which it’s viewed. Read More

Many people think to themselves; 'Should I say something about our local, state or federal issues?' We find that people who jump into any level of politics is diving into a Fishbowl and inviting the entire community to judge the person based on a political position; is this fair? We discuss an ap Read More