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There's so much that goes into writing great advertising copy that it's difficult to remember the purpose of what you're writing. It's simple, really. You want to point out why the product or service is beneficial to the reader, give the product a brand and make the product stand out among its comp Read More

How do we love Valentine’s Day? Let us count the ways… In addition to being a great opportunity to market products and services, Valentine’s Day also gives brands an opportunity to try out some clever marketing techniques and put together some creative imagery. Be our valentine, and check out a few Read More

Breaking through the mythology surrounding entrepreneurialism may make you a better business person. Read More

Crowdfunding for equity may take a while, so what other options are out there, besides loans, grants, etc.? Learn about Rollover for Business Funding. Read More

Before you being a marketing campaign, ask yourself if you are making one of these 5 content marketing mistakes. Read More

Walgreens' Way to Well campaign includes one of the company's most important assets -- the cashiers. The campaign, centered around the company's mission, was clearly communicated to cashiers so that play an important role in its success. Read More

Business owners evaluate their employees but it's important to so self-evaluation as well. This tool helps leaders reflect on their strengths and weaknesses. Read More

By Suzy Bekiroglu

If you are an owner today of a merchant-based business, whether online or run from a brick-and-mortar establishment, it is difficult to make sense of the ongoing rage over mobile payments and how they will change the way that basic commerce, as we know it, is conducted in the f Read More

In order to turn your small business into a growing business, you need to delegate these 3 responsibilities. Hurry, before someone gets hurt... Read More

When it comes to display marketing, one of the best options out there is definitely the billboard. Here are ten of the best to give you a few insights! Read More