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As you prepare your small business for greater success in the coming year, be sure to take a look through trendspotting company JWT’s list of 100 Things to Watch for 2013. While you’ll want to peruse the whole list at leisure, here are a few that stood out to us as of interest to business owners:
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By Kelly Gregorio

For most managers, having to fire people is a low point of their position. Truth be told, the situation promises to be slightly awkward and uncomfortable for each party involved, even more so for the employee. Those in the hot seat can react to being let go in a variety of di Read More

The concept that remarkable lies at the edge is not as daunting as it seems… all that it requires is your willingness to relinquish perfection. We do this by… Read More

In this post I cover 8 different topics from a podcast I would love for someone to start to the best format for creating printable ebooks. Read More

By The Ahain Group

Online video can no longer be ignored. On the crowded commuter train many passengers have ditched their evening newspaper for YouTube on their phone. In my office when something goes wrong with the system our calm, twenty something intern sits back and watches a YouTube video Read More

In Episode 2 of the Content Marketing Podcast, we answer the question "Why is content marketing all of a sudden such a big deal?" Read More

By Olwen Dawe

So, I’m reckoning many of you are utterly fed-up of posts concerned with New Year, New You (I am one of the many culprits behind those types of blogs, I know!) or similar themes? Thought so.

With this in mind, I thought I’d take a different ‘spin’ on why the beginning of the yea Read More

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost f Read More

Checking my news feed this morning, I find numerous examples of questions in status updates on Facebook pages. Check these for ideas about questions to ask on the site. Read More

Effective emails bring results you want, such as more sales. In order to determine if an email is effective or not, look at your reports. We’ll discuss what you can learn from these reports and how you can improve them to make 2013 your best year yet. Read More