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After hours of slaving away at your keyboard, you’ve finally done it – you’ve completed what could possibly be the world’s most perfect blog post. Your arguments are solid, your sources make complete sense. You were clever, but concise; articulate but understandable. As you click the publish button Read More

We are surrounded by technology that allows us to read content on-line. From Kindle to the iPad, the laptop to the iPhone, we can pretty much read what we want, when we want. But should we throw out the old to bring in the new? Or is there room for both? Read More

As the head marketer for your small business you need an understanding and knowledge on all the key elements with your brand, market and customers to ensure your business us heading in the right direction. Here are a couple of areas you need to be aware of:

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My experience has mostly been that how a site looks has little to do with how well it does its job. But you want to make sure that your pages aren't giving negative impressions. Here is an example of where overuse of Google ads and poor presentation will harm conversion rates, links and SEO results. Read More

Business Technology!

Always smaller. Always faster. Always BETTER! Meet the UNIVAC, once mankind's greatest techno leap forward. Now a dinosaur!

Can innovation ever replace that which the human can... Read More

Typically, a business is allowed deductions for depreciable, tangible, property. However, § 179 allows a business to treat the entire cost of any § 179 property as an expense which is not chargeable to their capital account. The full purchase price is allowed as a deduction for the taxable year in Read More

By many accounts, the franchise "industry" is one of the privileged that is poised to react favorably to the down economy. Coupled with the recent boom in the popularity and understanding of the franchise model, this is perhaps one of many reasons that more and more businesses in a wide array of in Read More

Search engine optimisation (SEO) campaigns and social bookmarking may not initially seem like strategies which can work together, but one expert suggests that combining the two can hold a range of benefits.Writing a guest post for Search Engine Land, BlueGlass's Jordan Kasteler comments that "combi Read More

Since it is the New Year, both organizationally and individually, we have new plans, strategies and goals. They may be expressed in terms of quotas, revenue, profit goals. They may be new initiatives or new programs. In some organizations, the process for establishing these actually started back in Read More

One of the challenges I see confronting larger organisations with a sales force is how to connect the feet on the street to the social media strategy. The traditional divide between sales and marketing gets even more exacerbated when social media becomes a reactive medium since the cycle time to co Read More