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There's no need to reinvent the wheel when it comes to promoting your blog. While it's fine to use ebooks, audio, video and interviews as promotional techniques, there are some older methods that still work well. Read More

Success isn't measured by product or service attributes. It is measured by how many consumers (or, in the case of a B2B product or service, businesses) purchase what you market.
Too often we overlook the fundamental connection that must be made with the people we need to convert from suspects to Read More

Nathan R Mitchell, Small Business Coach, Author, Speaker, & Founder of Clutch Consulting Tulsa OK addresses the repercussions of treating a business like a hobby Read More

Big Game is an event enthusiastically awaited by a huge audience of Football fans and others who also find it a special occasion In any case this is good business for all. According to a new survey by the Retail Advertising and Marketing Association, conducted by BIGresearch, the average consumer i Read More

Modern portfolio theory assumes that we are rational investors and invest only in efficient and optimal portfolios that provide the maximum return for minimum risk. The truth (as posited by Behavioural Economists) is that we far from rational and are subject to a myriad of psychological influence Read More

Often in the world of Business we fall into the trap of judging books by their covers.

Let's say Dolph Lundgren, co-star of Rocky IV came to you to apply for a job. "What can that muscular, dumb jock bring to my business?"

How about a 160 I.Q., a Masters Degree in Chemical Engineering and a F Read More

As in any customer relationship there are always two sides regarding expectations, perceptions etc. Here are a few tips on how to be your clients’ favourite marketing service provider:


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I've decided to spill ALL of the beans in this article. Here is the sum-total of all that I have learned in my 16 months of Biz-Blogging. 35 things to transform a business blog into a client-magnet

Now I'm FUC%ING exhausted and I'm going to bed!

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1938-1945...WWII. Fighting and death on a global scale.

Unprotected American bombers fly deep into German airspace toward their targets. They are decimated.

Enter the P-51 Mustang. A long-range escort fighter which helps win air-superiority. In BUSINESS, flying solo can often be a detriment. Read More

Genetically speaking they have the same DNA.

So why does one build skyscrapers in Manhattan while the other serves burgers and fries in a small-town American diner? Read More