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Corporate Social Responsibility (CSR) is essentially about doing good and doing well. Generally, it refers to the process of integrating social values and mission within business decision-making process, so as to achieve positive and sustainable outcomes towards the business, environment and the community at large.
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The results of an exclusive recent survey are in, and entrepreneurs are starting to get more optimistic. Highlights of the study include: 52% of entrepreneurs use an iPhone, 36% feel the recession hasn’t hurt their business much and 28% feel 2010 is going to be the best year ever.
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Nielsen and Facebook recently joined forces to develop ad effectiveness solutions to determine consumer attitudes, brand perception and purchase intent from social media advertising. Perhaps unsurprisingly, immediately after the two companies announced their strategic love affair, Nielsen started publishing glowing reports about Facebook and how much time people are spending on social networks.
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The new economy entrepreneur will understand the need for social media and conversational marketing as globalisation, adding value, and deep networking become the marketing of the future. Read More

What is risk reporting and what is its importance to the success of a project? Risk reporting is basically a phase in the project management cycle wherein risks are predicted and then properly communicating it to the members of the team as to determine what the best ways are to handle or fix the problem. This is constantly done throughout the entire project life cycle to regularly keep in check a Read More

What are your customers trying to do when they begin the buying process? What is their pain point? What problem are they trying to solve? How do they use the internet? These items must be addressed on your web site and your site must be reviewed and revised regularly. Read More

When a website is being attacked by a hacker, one attack approach is to cause the website to fail in some manner. The thinking behind this approach is to use the error message to gain 'inside' information about the website. With this information, the attacker is planning to better organise their attacks on the website. Read More

Marketing is all about connecting. The more we can connect with others, the more we can help them meet their needs and achieve their goals. The more we do that, the better marketers we become. Read More

Today's most powerful transformation is underway: more successful small and mid-sized businesses are embracing "strategic HR" to drive higher performance, productivity and profits. But you probably know it hasn't always been this way… Read More

Author Joel D Canfield takes on the myth of multitasking. Is the plate-spinner multitasking? The answer may surprise you. Read More