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Do consumers respond more positively to digital media ads (e-mail, banner ads, ads on gaming sites and social networking sites) or to ads in traditional media? The ansewr might surprise you. Read More

Brand reputation, or what your customers think about your business, is crucial for any small company that wants to attract new clients and grow a business. What one customer says in a blog or product review can directly influence another customer's decision to choose you over your competitors. Here are four ways you can monitor your brand onli Read More

For small businesses, preventing theft and fraud by employees can be an uphill struggle. Now a new generation of security technology aims to give small businesses an inexpensive defense against unscrupulous employees. Some of these systems let business owners who are on the road check their security cameras over the Internet and get email alert Read More

If you've ever gone to a business networking event and (a) wondered who to talk to, (b) wondered what to talk about, or (c) left the event with a handful of business cards but not solid leads, this is a great article to help you make those meetings more productive and focused. Read More

Check out these top 100 blogs to help bolster your business acumen. HR World's list includes classics like top selling business authors Tom Peters, Charles H. Green, and Bob Sutton, along with some exciting new blogs that might surprise you. Read More

People over age 40 participate heavily in word-of-mouth and value personal recommendations and expert opinions, but they have not embraced social networking or blogs despite being heavy users of other online services, according to a ThirdAge/JWT Boom study. Boomers want to connect and interact with others in their communities around shared inte Read More

For entrepreneurs, the importance of picking the right name for a company may rank second only to naming a child. Name consultants are paid millions each year to help decide what to call a company. Now one has come up with a test: San Francisco naming boutique Eat My Words, which has worked for Kinko's, Jamba Juice and other household names. I Read More

Though 46% of US adults say they neither think nor act Green, the 2% who fall into the Green Advocates segment are among the most tech-savvy consumers, according to Mediamark Research & Intelligence's Survey of the American Consumer. The six consumer segments produced by MRI highlight differing attitudes toward the environment and actions take Read More

Looking for a way to reach college students? Despite declines in mainstream newspaper readership, college newspapers are an integral part of students' lives, with over three-quarters (76%) of them saying they have read their college newspaper in the past month, according to a recent Alloy Media + Marketing study. That figure is an impressive 9 Read More

Hey, wanna build your list? Don't ask your readers to "Subscribe". Read More