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Whether you sell products in a store or a catalog, or on a Web site, marketing the experience of ownership is critical in making the sale. Studies show that even with high-ticket items like cars, consumers are driven more by desires than product features. The fantasy of experience offers rich opportunities for creative exploration on Web sites — a Read More

Accountability IS important. This post, from Steve MacGill CEO of Peersight Online, explains why. Read More

Strategy and who needs it is explained in a post by Steve MacGill, CEO and Founder of PeerSight Online (www.peersightonline.com). Read More

Andrew Chen writes his usual clear, concise and useful article. This time on 10 obvious strategies to ruthlessly acquire users. They're obvious. And that's why we need reminding. It's the obvious ones we forget. And Andrew does a nice job adding detail with each obvious strategy. Just in case you forgot. Read More

Entrepreneurs are always griping about dealing with too much government regulation. Is there any way to ease the frustration? Yes--by calling on the very government giving you headaches in the first place. Don't believe it? Back in 1996, Congress passed the Small Business Regulatory Enforcement Act, which aimed to ease small businesses' r Read More

We made the mistake of treating gas like it was entering The Long Tail. Read More

Looking for some powerful (and free) SEO tools? Anita Campbell at Small Business Trends offers a few of her favorites. Read More

The relationship between you and your overseas customer shouldn't end when a sale is made. If anything, it requires more attention. Once you've completed the initial export transaction, you must expect to provide a broad spectrum of “complimentary” services in order to encourage repeat business. In this article we'll talk about the kind of f Read More

There are a lot of little things that can junk up your code, but, for the most part, the search engines don't really care. It doesn't matter to them if your HTML validates or if you keep your code "clean" or not. When it comes to analyzing your pages for search engine rankings, none of that really matters a whole lot. But when it does matter, Read More

Tips on helping you figure out just how you are performing in your company Read More