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One of the biggest traps for sales managers is coaching to their favorite plays – that is suggesting what they did in a similar situation. First that was then and this is now – lots of things have changed in the world of sales. Second, we all have our own strengths and weaknesses, so your sales r Read More

Using social media is a must when you want to build a following, market your brand, and find potential clients. And Twitter, with its short (140 characters or less) burst of dialogue, fits the bill for quick, no-hassle, and right to the point marketing. Blast a tweet to your followers to let them k Read More

Enterprise cloud migration is not about transfer of responsibilities. Organizations need to understand that enterprise cloud migration is not about outsourcing of responsibilities, it involves integration of various levels of IT infrastructure and application architecture with legacy systems preval Read More

Over the last few years, Enterprise Resource Planning (ERP) Software has become a compelling and credible delivery model for business applications. When buying ERP software and seeking a solution is on the horizon for your business, keep these helpful tips in mind. Read More

When writing an online survey, you want it to be long enough to get the information you need. But if it’s too long, you could dissuade people from taking the survey in the first place. For those reasons, the length of your survey needs to be planned out very carefully. Read More

Too many personal brands use social media as a megaphone rather than a medium to build two-way conversations. So, I wanted to address this issue today. Read More

In Southern California, where I live, we are car dependent. So it’s no wonder we’re surrounded by numerous drive thru restaurants—mostly serving up burgers, chicken or tacos.

But as Americans have gotten busier and more time-challenged, we’re all looking for convenience (and choice) from restaur Read More

See what the Marketing Words Blog readers voted as their favorite articles of 2014 for SEO, conversions, Amazon selling, copywriting and more. Read More

You've probably heard it since you were little: "The early bird catches the worm."

"Good for the worm," you might think. "I'm hitting snooze."

Most of us would love to be morning people. We've heard about the benefits of waking up early time and time again. But it's easier said than done, and Read More

There is nothing more damaging to a company than loss of credibility. As credibility is almost synonymous with success, how does your biz build credibility? Read More