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Embracing mobile commerce and engaging with customers through their smartphones and tablets will help your multi-channel retail business to cut a slice of this $119 billion (about £76 billion) marketplace. Read More

Having a social media marketing plan isn't just about creating a Facebook page or Twitter profile and automating your company updates. There's much more to it if you really want to make the most out of social media when it comes to effectively promoting your products or services.
This infographic Read More

I’m excited to introduce a friend of mine and the next guest writer in my series. I met Kevin earlier this year and the thing that immediately struck me about him was his witty personality and unique writing style. He’s a marketer with integrity and has a lot of knowledge to share. Read More

Businesses are so focused on creating relationships, acquiring likes and followers and brand awareness that the forget that what truly matters is results. Read More

Usually the business owner works more than the rest of the team, but do they wish it was the opposite? If you work more than your employees, it might be setting unrealistic expectations for them. One employee and employer talk about this openly and I think you might be surprised by the outcome. Read More

James Bond may love nice suits and flashy cars, but take a second look and he's got tips and tricks for startup success. Read More

James Bond may love nice suits and flashy cars, but take a second look and he's got tips and tricks for startup success. Read More

When Amir Zelazny, MBA 09, took on a consulting project for Wells Fargo through the Berkeley MBA applied innovation course Haas@Work, he laid the groundwork for a new product that would help Wells Fargo customers save for their futures --and for his own leadership role in developing and launching W Read More

Whether you are trying to motivate your team, close a deal with a customer, or get funding from an investor, a casual conversation is usually a waste of your valuable time. These result is a founder who is always “too busy,” but never seems to get the business done and the team moving. All real bus Read More

Competitors know how to hijack and troll the launch of Apple iPhone 6. One of those is Samsung, in their latest Galaxy Note 4 commercial. Read More