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The role of call-to-actions (CTAs), much like celebrities on a red carpets is, of course, to look good, but also to lead audiences to a determined goal (for example, watch a movie, buy a product). Although there are no hard-and-fast rules on how they should be, brands must ensure that users reach t Read More

As an Angel investor to startups, I’m still surprised to find entrepreneurs who expect investors to give them money, and then disappear into the sunset. Would you do that if it was your money? If the entrepreneur wants total control of their own venture, with no one looking over their shoulder, the Read More

I will start a new podcast show with Lotta Gergils Aston. She is a trend thinker / analyst. Please listen to my podcast announcement!

Are you a trendspotter? How could you us insights about future trends in your small business? Read More

So, you’ve build a really great blog. That’s great! But can you vouch it will present good ROI (return on investment). But with social media marketing efforts, you can definitely drive in more customers and end up generating good revenues.
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Whether you are a rep or a sales leader, this is a good time of year to review rosters and align for success in the back half of the season. Read More

In business, hardly anyone wants to 'rock the boat'. But without marketing innovation, your brand may be nearly invisible. Click for the entire story. Read More

In late 2012, American Cancer Society made the bold decision to halt all their direct mail acquisition and conversion efforts. One year later how has that decision impacted the organization? Read More

As Big Data technology has grown more ubiquitous, more and more companies are moving beyond asking what is Big Data, to what Big Data can do? Read More

Collecting data from your readers is really important for every webmaster, blogger or any other business owner.

You can get feedbacks, or complaints, or you can even sell products using the right application.

Also, you want to be able to use the same tool to build your email list, linking it Read More

There are always reasons behind closing a company, whatever the reason why you are closing your Limited Company there are processes you need to follow: Read More