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Are you spending time? Are you spending money? If you answered yes to either, then you are making investments to attract customers. To make the informed decisions to grow your business here are tips to help. Read More

Small businesses with fewer than 50 employees are generally understood by many to be exempt from some of the requirements of the Affordable Care Act. Specifically, these businesses are supposedly free from a requirement to provide medical benefits for their employees or face a federal penalty. But Read More

Want to be able to sell or create a loyal following online? Here are some tactics to power your content. Read More

Trying to Reach Women – 42 Ways to Make Social Media Work for You


Females account for a full 85 percent of purchase, yet 91 percent of these women claim that marketers don’t understand them.

With trillions of dollars to spend over the next few years, female consumers are a power player in t Read More

If you’re a business owner, you may have heard that blogging is a fantastic and cheap way to drive customers to your website, to turn yourself into a thought leader in your industry and to actively engage with your customers. All of this is true, if you do it right. Read More

Customer service tips aren't just for those in the trenches; everyone—from junior staff still figuring out the difference between talking with a customer and talking with a college buddy, to you, the small-business owner—can benefit from improving these skills. Whether you're new to business or hav Read More

New challenges and activities can strengthen your brain. Here are some easy tips to help you get a little smarter every day.
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As your business grows, it's important to hire manager-level employees who can help relieve your stress and execute on strategy for you -- so you can keep making decisions that move the company forward. Read More

Evaluating salespeople is no small task. A strict set of skills won’t help you judge, nor does any degree really qualify true salespeople. You don’t simply practice sales. You master a series of actions, skills and personality characteristics to make sales happen.

Use these tips when evaluating Read More

In a recent informal MarketingProfs poll, marketers named Google+ their most hated social network. As a marketer who likes Google+, I decided to share four reasons I like Google+ (and why you should, too). Read More