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The competitive nature of a work environment can be both nurturing as it fosters a more excellent drive to success through competition, and it can also have a negative effect, leaving some employees feeling inadequate.

With the evolution of businesses, we have seen brands moving away from comp Read More

Love it or hate, it Black Friday is just around the corner.
But how did we end up here?

Why is Black Friday 'black'?
When did it become about sales?
And why is it on a Friday anyway?

Here’s everything you DON’T know about Black Friday! Read More

The US border with Mexico frequently comes to the fore of political discussions, but what is often overlooked by Americans is the enormous business opportunity represented by Mexico. As the rancor of public policy debate reaches a fever pitch, it’s worth examining the pros and cons of doing busines Read More

Ever wonder how provocative ads work, even when we find them distasteful? Let's take a look at 5 sexy ad campaigns you can't turn away from to find out.

We’ve all stumbled upon erotically themed marketing materials at one point or another. And, whether we like to admit it or not, we all stop to Read More

Helping veterans with the resources they need to get their business up and running is a great investment all around. This is because they are trained to adapt to new and evolving conditions with the ability to perform under pressure. As a result, they have leadership qualities that help them work w Read More

Nicole Walters of ShopKeep has this great list of the 15 most profitable businesses out there. From accounting to legal services and beyond. Which one appeals most to you? Read More

Every effective tactical marketing execution has at its core a fundamental understanding of customer behavior at the heart of its marketing strategy. Read More

All my blog readers know I love social media analytics. I can't stress how important it is to keep track of how your social media accounts are performing so you can capitalize on what's working and drop what isn't. In this post I'll go over 4 ways you can use social media analytics to maximize your Read More

In today's rapid-paced digital age, consumers expect to be treated on a personal level. Businesses that can understand and establish the connection can beat the competition on any day. Read More

The year 2019 saw numerous developments, updates, and changes in the social media industry. From changes in the security approach on Facebook due to GDPR to Instagram expelling counterfeit devotees from the platform, numerous new things occurred on social media in 2019. All the while, the Influence Read More