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Guest post by Hal Licino It may be fashionable in some corners of the blogosphere to dismiss email marketing as a fossilized Jurassic remnant from the... Read More

When we first launched our remarketing service in 2009, Randy Stross wrote a piece about email remarketing in The New York Times suggesting that while remarketing might be a great idea for ecommerce websites, it’s not a great idea for consumers. He likened emails following up on abandoned shopping Read More

Many businesses make a big mistake when it comes to judging how much work volume they can comfortably handle on an ongoing basis. Do you know what your limits are, without turning your company upside down and compromising on quality, or in other areas? Read More

To many small business owners and the self-employed, health care is a costly burden, and over the past few months this expense has only grown. But all is not lost. With some effort it is possible to have usable health coverage while keeping costs to a minimum. Read More

To really strengthen your marketing efforts, you need to be organized. Consider putting together a content strategy. It help you deliver fresh, relevant information to your clients when they need, and it will revolve around your products and services to ensure that you are promoting your expertise. Read More

Nobody knows your business better than you. The market, competition, industry practices, and most of all, the reason people should buy from you.Here are 9 points to consider when meeting with your creative team to advertise your business. Read More

It is not easy for a small company or a freelancer to make business sense out of Twitter!

How to manage Tweets, know who to follow, build lists, have a single view of all the conversation that relate to your business or simply manage your company account across different people?
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For any web site owner with a subscription based business and more specifically ISVs making a SaaS move or having developed a native on-demand web application, managing the entire revenue life-cycle with a strong subscriptions and billing management solution is the lifeblood of the business. Read More

Vantage has been following the merchant Interchange rate debate and commenting along the way here on the Vantage ViewPoint blog. And that viewpoint is from the perspective of the challenges our clients, small business owners and entrepreneurs face. Read More

Managing your cash flow sounds like a great idea, but in today’s tough times, is it possible? Absolutely. Here are a few top tips for maintaining positive cash flow. Read More