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Change is the one true constant of just about everything, and packs as heavy a punch in the marketing space as anywhere else. Change is perpetual, inevitable and, as seen of late in our economic downturn, outright challenging for marketers at all levels. Read More

The origin of telemarketing (TM) may be lost in the mists of time. Lots of folk credit Murray Roman for being the father of telemarketing but I don't believe he ever confirmed parenthood. As an executive for the Ford company however, he was involved in the first mass telephone campaign in 1964. Read More

There are lots of Wordpress plugins and resources out there to help owners and administrators to manage co-authors. If you are planning to turn your blog into a multi-author blog, here's 35 Tips Tricks To Manage and Handle Multi-Author Blogs you might w Read More

It's not easy. Twitter, for most people, is the chance to engage with like-minded people, or geographically similar people, or otherwise to align your interests along certain lines. Most people have a hundred, or a few hundred. Some folks feel the crush of too many tweets at around 300-1000 followers. Still others don't follow back that many peopl Read More

Although most of our custom role based list building is done for business to business sales and marketing purposes for our clients who need to reach out to some very specific decision makers in specific job roles, they are not exclusively the only ones who can benefit from this solution. As we had discovered from earlier experience, a well built c Read More

A company can create a thread of passion and community where one seemingly does not exist. Fiskars created a community around scrap bookers. Makers Mark created an effective "Ambassador" community for their bourbon whiskey that other liquor companies covet. However, as worthwhile as these communities are, I assert the vast majority of their cust Read More

Fed chief warns of lengthy slowdown amid job fears Read More

In this series of blog posts, you will learn, step by step, how to create a successful business-to-business marketing-for-leads program. For an outline of all the steps please see my article “Steps to Implementing a Marketing Plan That Drives New Business.” Read More

For marketers, the most chilling piece of the Sequoia presentation is a slide on the advertising market. They show the total U.S. market beginning to shrink and growth of online advertising beginning to slow. Read More

This is great post that details three different methods that businesses can use to utilize Facebook for market research. The best thing is that these methods are all free! Read More