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Your small business relies on a professional and consistent look and feel. But how do you achieve this when you don’t have the resources to have an in-house marketing design team? Print design, Web design and advertising copy – all of this can be quite complicated. Outsourced designers are a great Read More

The older and wiser I get, the more I start to create and follow my own principles. Like a Jiminy Cricket on my shoulder, they pop up when the occasion arises. As a young and eager person, I'd say yes to almost anything, but now, as an older filmmaker and businessman, I have to force myself to say Read More

I seems every time I write a post about the sales process, I get comments that it is not reasonable to force sales people to use the sales process.  They Read More

Is Luck merely some weird happenstance that is totally out of your control? And if not, how do you make your won Luck? Here are 3 Basic Rules. Read More

Many of us regularly attend business networking events. Have you ever wondered if there's a fast track to be in the spotlight so more people remember you and your company? Read More

While it may seem counter-intuitive, there are quite a few reasons why business owners want to resist the urge to delete comments and reviews that are critical of them. Sometimes, negative reviews can actually help, not harm, your business. Here are a few reasons why it’s okay to let negative revie Read More

There are a number of things that the print industry got right, things that have been forgotten on the internet, and so there are a number of lessons that you can learn from print newspaper ads that will make your website more popular and successful. Read More

You’ve heard the myths, right? Social media is a panacea for business owners, especially small business owners. Hop over to Twitter, find a few friends on Facebook and link your network with LinkedIn and, pretty soon, you can sit back and watch the cash roll in. All you have to do is set up a few p Read More

What do you say when asked “What is your key point of difference?"
Of course there can be many answers, but often you hear small business owners say it is due to customer service.The problem with this is that it is so generic. Instead find out the key words that your customer's use.

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When it comes to getting new customers, one of the most powerful sources of leads is through referrals. Good old-fashioned word-of-mouth. After all, many consumers are going to be far more influenced by their friends - or people in whose opinion they trust - than a paid advertisement. I'm not sugge Read More