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There are five critical mistakes that businesses make when marketing their products or services on the web. This blog goes into each of them. Read More

Our recent business blogging "think-tank" was held, of all places, at a local bowling alley! Amidst the backdrop of rolling balls and flying pins, Guinness was on tap and the biz-blogging ideas were arising fast and furiously. All of the tips, advice and principles we discussed on the art of business blogging right here... Read More

Here's a list of 10 ways to lose employee engagement and a list of 10 ways to create it. It's our choice. Read More

With any form of marketing, if you don’t measure , you are pretty much flushing money down the pan. Whilst the social platforms that we use to communicate are, on the whole free - your time is not, and all too often its easy to get blindsided, and fritter the day away by being too active within these networks. This guide will help you measure your social media efforts with Google Analytics. Read More

Keeping a blog going can seem like a full time job. Unfortunately for most business owners, we don't have the luxury of being a full-time blogger. This post discusses ways to improve the effectiveness of your blog. Read More

The next two weeks will be busy ones for fans of Subway, and it's famous $5 Footlongs(tm). Enter the Famous Fans, who bring their love of SUBWAY(r) sandwiches to life on the court, in their race cars, in the pool... Read More

If you have ever tried to get fit and healthy you will know that it is not always easy. There are many options to choose from and unless you learn how to exercise correctly you may just end up with only very sore muscles. I learnt simple lessons from getting fit that can be applied to small business marketing. Read More

Mari shares her initial impressions of the iPad, common mistakes people make with social media marketing, and Mari's 80/20 rule of social media strategy. Read More

Have you seen the latest research identifying how customers find you? HubSpot posted this new chart based on a survey conducted by RainToday. It tells me we need to focus on developing four key areas... Read More

Free is an effective marketing and sales tool. In the on-line world, have consumers become too expectant for everything to be free? Read More