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A patient pamphlet for a popular antibiotic lists the following possible side effects: seizures, arrhythmias, increase in intracranial pressure, hallucinations, cardiovascular collapse and death from anaphylactic shock. Nowhere does it mention it can save your life. "Fear Factor" is a Great TV Show, but in blogging and Marketing, positivity wins the day! Read More

It might not make sense to make your content available to anyone that wants to use it. Read this post to discover 8 ways giving stuff away could actually improve your revenue flow. Read More

You see it all the time, great marketing communication messages that romance you into subscribing to newsletters, membership sites, products or services. It’s a bit like the early stages of dating if you think about it, lots of sweet talk. When you unsubscribe you realize the communication messages were just fluff.
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It's Wedding Season! Yes, its the kind of excitement and passion you need in your social media marketing. The kind that has Vince Vaughan screaming in his office in the classic movie Wedding Crashers. It may be juvenile, but it's his passion and he's dedicated to being the best. Read More

The university world calls it ‘publish or perish’ and while I wouldn’t go that far, a blog can be a great way to promote your business, boy band or just yourself... and how? Read More

Some days, I wonder if business owners really think about the basics of how they operate. Consider what messages we give our customers or potential customers each day. It would be fair to assume that a business is closed if the lights are off or there is a sign that says “closed.” However, sometimes a business just appears to be closed when it is not. Read More

First off, a little franchise trivia;Which hot franchise in the 1980's had Mickey Rooney as their spokesman? http://www.flickr.com/photos/bsoist/ / CC BY-ND 2.0 I remember when my dad arrived on the franchise scene in the 1980's. He was the franchise development... Read More

As more people are venturing into the world of social media, Facebook has remodeled itself into fulfilling both personal and professional needs of its ever growing user base. We all know how Facebook Fan Page works strategically as a publicity tool. Read More

How is this possible? How are Chris Brogan and Jason Falls beating Oglivy Interactive, BBDO, Campbell-Ewald and the like for big-time interactive marketing and social media clients. How is Jeremiah Owyang and Altimeter Group beating Forrester and Gartner? Read More

I think I’d say no. I may have more knowledge, but very often it is that knowledge that holds me back. Yes, children make great inspirational business coaches.. Read More