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It has been around for decades and these days it is easier to do with a variety of tools to use. Yet many small businesses don't and allow opportunities to retain customers slip by. Read More

Every day I interact with a variety of service professionals – friends and colleagues –and I’ve noticed that some of them pin their hopes on the betterment of a fractured working relationship with clients when the reality is that it’s probably better that they cut the cord.

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Recently, a reporter from the Greenville (South Carolina) News asked me: “What’s the biggest surprise for people who become solopreneurs?” The biggest surprise is a doozy, and it ruins hundreds -- perhaps thousands -- or startups every year. Read More

When you are looking for a vested partner, your goal should be someone with an entrepreneurial mindset who understands what it takes to not only get up and running, but who knows how to thrive in business.

In the search for your virtual assistant, think about the match that is most important to Read More

No single business succeeded right off the bat. Failed products, unsuccessful ventures, and failure in general have always been, and will always be, a part of every success story. But not everyone who went down the trenches were able to bounce back to tell their inspiring success story; some were s Read More

Small Business Trends has gathered 25 tips on using Instagram for your business. Thanks to Greg Fry, Founder of Careers Coach; Sharon Hurley Hall, Professional Web Content Writer and Blogger; Carla Mai Froggatt, digital marketing manager for Steel City Marketing; Genia Stevens, President and Chief Read More

By following a few simple steps, small business owners can turn a disgruntled customer into a brand champion. Yaniv Masjedi offers four tips to turning around a negative situation. Read More

HootSuite's solution to potential security issues due to third-party website vulnerabilities was brilliant. As a HootSuite user, it's important that you're aware of these measures. Read More

"How do I create that kind of content without Coca-Cola's budget?"

We get it. We've heard it. So let's address it. This post will highlight the big hit campaigns Coca-Cola launched this year, explain the methodology behind it (courtesy of Mildenhall's keynote), and provide some ways to actually Read More

Brand advocates are people who talk favorably about a brand or product on their own accord. They are generally customers who were highly satisfied with a product or who've experienced excellent service from a company. Advocates pass on positive word-of-mouth about the brand to people they know. Read More