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Blogging on different sites helps me brand myself and my company, as well as expand my reach. Here's how it can help you, too. Read More

In general nothing bad will happen whether visitors type in www or leave it off. But there are things you should handle with care. Read More

Once you have past the goal of creating a beneficial and necessary product, it seems like marketing is the second most important aspect for your business. Read More

Episode 12 of TrendPal podcast - The Nighthawks

[Editor’s note: The headline is a tribute to Jack Killian a.k.a The Nighthawk of the television series, Midnight Caller. In order to get in the right mood, please listen to the Midnight Caller Theme by Rick Braun. ^ML.] Show notes:

Martin’s say Read More

Don't let active listening morph into selective listening, take in everything the buyer says, not just those things that you want to hear. Read More

Large companies with enormous sizes do offer economies of scale, but, profitability is what matters in the end. The most important aspect to examine or evaluate in a business is its profit margins.
Companies across the world are evaluated periodically by various agencies like Forbes, Fortune Globa Read More

Most business professionals who attend networking events have to deliver the obligatory 30 second commercial or ‘elevator pitch.’ For many, it’s a mundane delivery of your name, your business and what you do for your clients or customers.

But, it doesn’t have to be.
Read More

Over 25 years ago, Michael E. Gerber wrote a best-selling business book called The E-Myth: Why Most Businesses Don’t Work and What to Do About It. The E-Myth (“Entrepreneurial Myth”) is the mistaken belief that most businesses are started by people with tangible business skills, when in fact most a Read More

External environmental factors have huge affect on an organization's success. Prepare for unforeseen environmental factors for better employee engagement Read More

Small businesses need big ideas to stay strong. Striking it out on your own isn’t easy, and there’s plenty of challenges to overcome professionally and personally in order to stay successful. When it comes to starting your own business and making the most of the materials you have, there’s no doubt Read More