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You’d rather be DOING your business than developing your marketing strategy, figuring out your target market…ideal client…most fantabolous client avatar or coming up with cool ways to spread the word about what you do and why YOU are the business that people should remember.

I’ll be the first to Read More

I used this tip when I first started using social media. Focus. Focus. Focus. And stop trying to do EVERYTHING all at once.

Yes, yes, yes, I know the things on your list are important. But are they really? Are they really putting income or revenue into your business? Read More

I was chatting with a client recently about new products that she wanted to launch. She was so pumped about what the products could do for her clients. Her enthusiasm was contagious and I was actually happy for her. Until I started thinking - how is she going to make any money? Read More

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. You pull people in by providing ne Read More

Are any -- or all -- of these three mistakes standing between you and the success of your video marketing? Read More

I started doing this recently while juggling my business, my job and personal life including raising a happy energetic toddler. I’ve found this tip and others to be game changing as I have more free time and am able to do more of what I love. Read More

Start-up accelerator programs are popping up all over the country offering industry-focused programs and support for a variety of business owners. Although traditionally focused on high-tech businesses, accelerators now serve a variety of entrepreneurial needs, including those of women. Here are so Read More

Any SEO strategy for a startup needs to focus on white hat techniques that will help to grow your business online. By mapping out your strategy as early on as possible, you can get the jump on other startups that only get to grips with SEO once they’ve been around for a few months. Read More

This is the ultimate guide you will need to startup - right from getting you started to helping you manage your operations and helping you grow your business. Read More

In my opinion, every passing day sees the power of paid marketing diminish and the rise of content marketing continue. Hubspot’s claim that blogging trumps traditional marketing is well known amongst content marketers and there is some credence to the hype. Read More