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I don't know why people wait until the new year to start a new regime. I guess it's the dawn of a new year bringing with it a new level of hope. But it is the first step you take to changing that matters, not the date. Read More

Long tail keywords are longer (at least 2 or 3 words) and are more descriptive than head terms. People are more likely to search for long tail keywords. Read More

The question of course is — does blogging help drive your serp rankings UP in Google….and answer is — yes!

Evidence is in….and has been noted by many many others SEO types on line over the past year or so, but it’s taken us this long to arrive at our own empirical evidence that yes, if you blog Read More

I have produced a weekly podcast for about five years now. It started out as one of my content creation tactics but quickly became an important way to gain access to leading authors and marketing professionals. In fact, I’ve often referred to it as my secret weapon. Read More

New hires wanted to become like him. Suppliers wanted to talk to him. Guests and staff were inspired by his wit and likeability. He had great influence. But guess what, I had more. Was I a better leader than he was? No. But I was in the unique position to have control over his work schedule, pay ra Read More

Entrepreneurship has been a male-dominated pursuit, but many of today’s most memorable and inspirational entrepreneurs are women. Come learn about some of the most influential entrepreneurial women because what a man can do, a woman can do it better.

Please congratulate 24 of the Most Powerful & Read More

University of Pennsylvania researchers confirm what many online (and offline) marketers know we need to do, but find so difficult to accomplish. Essentially, to get people to engage with and recommend our content, the content has to go beyond the mundane and capture imagination and awe Read More

I hate it when people think just because they have a fancy job title that it qualifies them automatically as a leader. We don’t see this issue too much with small businesses, but more with your big brand businesses. So what if you’re the CEO, President, Director of whatever – if you don’t have what people gravitate towards, then you really have no power with the company you are supposed to be in charge of. We see more people flock to those that are the true leaders of a company because they possess the knowledge, right character and the simple fact that they care about people without having the big fancy title. This makes them the authority figure that is going to make the big boss sweat. Big brands need to take another lesson from the small business owners on this one. If you truly want to be the go to person in your company here are a few things you will need to know.
Question Of The Day:
What qualities do you think a leader must have Read More

What do you think? Help us improve the list of strengths, weaknesses, opportunities and threats about social medi Read More

This is a story about risk, but a bit of background is necessary, so please bear with me through the first paragraph.

Eleven years ago, when The YPS Group was launched, “we” made a strategic decision to focus on serving small to mid size customers, from $5 to $500 million in revenue. “We” also decided to stay small ourselves; to be a boutique consulting business; to not hire any employees and to use contractors sparingly. “We” are still here. (OK, OK, “I” am still here…), proving, at a minimum that the strategy is at least valid Read More