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Seth Godin asks business owners to consider not what each customer represents in a single purchase or contract for services, but rather what the lifetime value of a happy customer who keeps coming back might be. If we did, Seth suggests, we might spend more time, energy and money to bring good customers in, give them great service, try to keep the Read More

Undeniably, social media has become a corner stone of nearly all industries, particularly the marketing sector. It is an efficient means to reach a vast area of target markets and particularly engages consumers in a way that fosters the development of long-term customer loyalty. The fact that people are inherently social-beings in turn makes socia Read More

It seems clear that Clean Tech is a really 'hot' sector today. But how much growth potential is there for companies with mid-sized or better ambitions? And can such companies get financing? Read More

A lot of the web tools we use for marketing purposes or just for fun can also be used to help us collaborate better in our work. Read More

Cash flow is said to be the lifeblood of any business. If you need help in managing your cash flow, here is a comprehensive guide in handling and managing your cash more effectively. Read More

One area many business owners struggle with is keeping track of their finances, but it is one of the most important areas given that cash flow is the lifeblood of the business. Small mistakes and a lack of knowledge and resources can be costly and problematic. Read More

Passion translates into being insulted when people don't care about things as much as you do and are willing to hack a crappy solution together. It's an insult to you, your product and your craft. Whether you're trying to get hired, promoted, funded or close a sale...passion wins. Read More

Twitter added a new feature recently called Lists. I have to admit, at first I thought this was no big deal. I use desktop twitter clients like TweetDeck and Seesmic Desktop to create groups and lists already, so what's the big deal. Once I started playing around with Twitter's List feature I quickly became hooked and think there are some grea Read More

Health insurance costs and proposed legislation for future health insurance options are a continuing source of frustration and pain for millions of small business owners and entrepreneurs looking to grow their operations. As health costs rise for small business they may be faced with the unwanted task of laying off even more people to avoid the co Read More

In business, there are no guarantees. There is simply no way to eliminate all the risks associated with starting a small business -- but you can improve your chances of success with good planning, preparation, and insight. Start by evaluating your strengths and weaknesses as a potential owner and manager of a small business. Carefully consider eac Read More