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Here is a discussion along with excellent tips on how to develop email subject lines that help you stay out of the spam filter. Read More

Here's an update on the story of the cereal maker we blogged about the other day. You'll recall that this particular company, now identified as Kellogg's and its Cocoa Krispies cereal, was being questioned for a marketing claim it used in big letters across the front of its box saying the cereal “Now helps support your child's IMMUNITY.” Read More

Believe it or not, it takes a long time to become an overnite success! Once you have chosen your particular home based business, the two most important things to remember are to stay focused and not to get discouraged. Read More

Deborah Shane, of Train with Shane, shared these tips in a conversation with me recently. They work. If you're considering entering the social media pool, try them. Read More

There are many smart people out there, but only a select few use their intelligence to help others succeed. Here's a list of today's top business influencers. Read More

If there is one thing that I hear over and over from entrepreneurs, it is that they are struggling to scale their businesses. They say that they have become a slave to their own company, and are struggling to break free. Here are 28 tips on how to stop working in the business and start working on the business. Read More

The vision people have of your company needs to be coherent. An international sales person can concentrate so much on building his personal relationship across cultures, that he loses the global picture his international client has of his company. International clients notice the confidence the international sales person has in his own company. Read More

It seems with market research is not perhaps used often enough by us in small businesses. Market research can help you make better business decisions and it can provide you with new or better ideas. Read More

A Nielsen Company research, measured across over 200 campaigns, has busted the myth. CTR and ROI have no relationship! Read More

Recently we asked you to contribute your best real-world tips and advice for how small businesses like yours can save money by using technology, or how to save money on technology purchases. Once again, the readers of Small Business Trends did not disappoint. The following tips and pointers represent the combined wisdom of small business owners a Read More