BizSugar.com › User › markzarr › Voted

Most people make the mistake of confusing advertising with marketing. Yes, advertising is a part of marketing, but it is actually a very small part. It is the last piece of a puzzle, but thanks to an abundance of advertising sales reps, we often start with advertising. The result is general failure Read More

Your logo design sets the tone for your whole company. The design of your logo is the first impression potential customers have of your business. Rather you have a store front or just a business card and a website; your logo design will speak volumes about you. What kind of first impression do you Read More

There are countless articles and books about how business owners, and people in general, need self-confidence to succeed. But there seems to be little information on self-confidence’s evil twin, doubt. The scary thing about doubt is that it uses stealth tactics to sneak up on you when you are most Read More

As a small business marketing consultant and an executive coach, I sit down with a lot of different people and businesses. It is fascinating for me to listen to others tell me about all their hopes and dreams along with stories of how they have spent their whole life working towards their goals. It Read More

You have 1.5 seconds to capture your customers attention…Ready Set…Too Late!

In today’s fast paced world we are all under constant bombardment from people trying to get our attention. 90% of the information in front of us passes by without our notice. Now imagine trying to build new relationship Read More

I have observed that the closer a business is to collapsing, the more frantic the owners become about looking to perfect things that don’t matter. I think that it is a natural failsafe. It allows us to fight for what we can control. Unfortunately, the answers to turn around a struggling or stagnate Read More

I can’t help but wonder why stress is so important to us? Why do we believe that running around stressed all the time is proof of our devotion to success and achieving our goals? Should stress really be a positive measure of productivity? The amusing this is that I most likely just stressed many o Read More

What motivates you? It seems such a simple question, yet so many of us are haunted by our own silence following this profound question. It should be easy: are you motivated by money, success, fame, security, a desire to make a difference, the need to make your mark on the world? Perhaps your motiv Read More

Well, we made it through 2012. It was a tough year with seemingly endless amounts of things to worry about. From the end of America to the end of the world, it seemed like everyone had their own apocalypse story. 2012 saw us through debt ceilings, financial cliffs, dead-end calendars, storms of the Read More

During this Christmas season it is so easy to lose ourselves to the stress and pressures of all the hustle and bustle. There is nothing new or remotely unique about the above statement. We all know and admit that Christmas time is too busy, that depression increases, and that most people can’t wait Read More