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Wondering how to use social media for small businesses? Learn how to get started, build a strong foundation for increased ROI, and scale your efforts in 5 easy steps. Read More

Everyone talks about using Facebook in marketing, but what exactly should small businesses do? Just as important, what are the costs and return on investment?
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Your social media marketing efforts need to include guest blogging, but don’t do it just to build backlinks. This thinking could cause you to falter.
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While both HootSuite and Buffer may fall within the category of "Social Media Management Software" I think you'll find that there are stark differences and benefits to each. Read More

A couple of weeks ago SocialMediaExaminer.com released their annual Social Media Marketing Industry Report (definitely worth checking out!) where they collected information from over 3,000 marketers. The core of the report focused on how and how often marketers are using their time and energy when Read More

Businesses need to respect and abide by the unwritten commandments of social media marketing. Following these rules is vital for success.
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It seems to me that lately I’ve been innundated with startup entrepreneurs who are having issues with what it means to be an entrepreneur! How so?

Well through the week I’m often at the Innovation Destination milieu, at our beautiful McMaster Innovation Park where startup entrepreneurs drop by o Read More

In his conversations with entrepreneurs, Alex has discovered that there are five very common areas where most people encounter the biggest challenges, and there are solutions for each. Read More

More often than not, I'm seeing a lot of social marketing tips from people that don't know their eyeball from their elbow. These people are usually known for spouting off bits of information like "How not to lose your following". Read More

Small businesses have the most to gain from the shift to social marketing - if they only know how. In this article businesses will learn how another business has successfully used an fb page, why they need one and how they can make their page a success. Read More